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They not only have Cinderella, but also Avengers: Age of Ultron, Ant-Man, another live-action adaptation of a classic cartoon via The Jungle Book (directed by Iron Man director Jon Favreau), the Brad Bird (director of Mission: Impossible - Ghost Protocol) sci-fi adventure Tomorrowland, two Pixar releases in the form of Inside Out and The Good Dinosaur, and Star Wars: The Force Awakens, as well as several other less prominent releases. Let me take a moment to point out that Disney is going to utterly dominate 2015. By the way, it's probably no coincidence that Disney announced plans for a full feature-length sequel to Frozen (tentatively called Frozen 2, although that is likely to change, apparently) this week, adding immense buzz that will in turn help to further hype the Frozen Fever short and enhance fanticipation. So don't be surprised if the already-impressive $60 million opening weekend estimates get left in the dust.
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Oh, and if that's not enough - and let's face it, Disney brand plus another modern live-action adaption of a fairy tale plus a sequel to Frozen should be way more than enough - there's also the fact that kids are out of grade school and college for Spring Break starting this weekend. We have to consider not merely the Disney brand and the sheer potential draw of Cinderella, but also the enormous potential for the Frozen Fever short feature to add significant bonus drawing power to the equation.
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The box office outlook for the film is pretty simple to explain: it's going to be huge, likely pulling down at least $60 million and possibly $70 million in North America, and about the same amount in its initial overseas markets.